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"Well, Watson, I've looked and listened, but I still have no clue what that chap was talking about."
Try this: take a good,hard look at the slide deck from your next presentation.
Imagine you only have 30 seconds to present.
Which slide(s) would you chose?

IF you can't distill your message into 30 seconds (the average length of a TV spot), then you don't really understand it.  

If YOU don't understand it, how will your audience?

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