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Storytelling vs Data & Facts

Facts don’t connect with people, people do. 

In order to truly engage consumers and employees, business needs people and their stories. 

Storytelling can support the fact-based approach, because it help us better understand how KPIs and other data was generated and what they mean. 

Data tell us what happened out in the real world. 
Storytelling helps us to paint that picture and give it context, emotion, and meaning. 

It also makes the data 22 times more memorable and much less boring .
When you think about it, thats all KPIs are: a scoreboard for what happened in the past, is happening now, or is projected to happen in future. 
KPIs are actually the Story of Life.

Storytelling let’s us translate the data into „Human“.
That makes it emotional, powerful, and memorable.

I sometimes think KPIs should be called Key People Indicators.
Takeaway: Facts and data are essential for business.
Bringing them to life with Storytelling is even more so.

Sign Your Team Up for Our 
Storytelling and Emotional Selling workshop or coaching.

In-Person & Virtual.

For your free consultation: dan@boswell-training.com

Be Your Storytelling Best. 

Boswell Communication Training

www.boswell-communication-training.com

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