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Showing posts from February, 2015
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Bring Your T-Shirt Sales to Life Help your audience visualise your KPIs. How much is 1.2 million T-shirts? Imagine the Allianz Arena filled more than 18 times... That's a  lot of T-shirts! A gentleman I worked with at a leading sports brand wanted to highlight the number of graphic T-shirts  his business unit was selling.  Rather than do the usual boring PowerPoint sales chart, he used   powerful imagery of the Allianz Arena to bring the sales figure,  one of his KPIs, to life.   By placing this imagery at the beginning of his presentation, he captured the audiences imagination and was able to make a much more interesting and memorable KPI report. He followed with the "standard" PowerPoint KPI charts, but the Allianz Arena slides gave the audience a great and unconventional way to put thsoe numbers in context. Don't be afraid to be creative .  Don't be afraid to be different. The only rule is that you must clearly link
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Just another brick in the Wall? Monotony.  We all hate it. SO why do we see so much of it in corporate presentations?! I'm not talking about the droning voice that bores us.   I'm talking about the Monotony of PowerPoint slides . Slide after slide that look the same:  same corporate identity template, same layout, same "Oh sweet Jesus I've seen this a million times before!" visual monotony that tunes us out and eventually turns us off. Visual monotony is a perfect way to kill your message.  How to fix this?  Simple:  break the monotony. Be bold and creative.  Be innovative.  Be exciting.  Above all,  be different. The only requirement is that your visuals are concretely tied to your message.   You can do this with the slide itself and/or vebally.   Never forget, your job is to bring the slides to life and build a bridge to your message. If you dare to be different, you will wake and shake your audience.   You will stand out .  You will be rememb
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"Well, Watson, I've looked and listened, but I still have no clue what that chap was talking about." Try this: take a good,hard look at the slide deck from your next presentation. Imagine you only have 30 seconds to present. Which slide(s) would you chose? IF you can't distill your message into 30 seconds (the average length of a TV spot), then you don't really understand it.   If YOU don't understand it, how will your audience?