Make My Life Better: Aaah an Ice-Cold Beer "How are you gonna make my life better? This is the basic question your audience is asking when they come to your presentation. Another way to put it is "Why the hell should I listen to you?" They are investing their time and their energy to listen to you, so they really do want to know why it's worth it for them. Your number one job as a presenter is to give them an answer. Even if it's just a small thing. And front-load it. Give them a taste of it at the very beginning of your presentation, so they know right away why they should listen to the details. If you don't, they won't. Be You Presentation Best. Got a Presentation Question? Ask Me. dan@boswell-training.com