The Power Of Storytelling Legend has it that Ernest Hemingway was challenged to write a story using only six words. His response? „For Sale: Baby Shoes, Never Worn.“ What do you imagine when you read these six words? What do you feel? Why? It’s easy to conjure any number of touching, tragic scenarios of what happened, what tears were shed, what could have been... It’s probably also easy to connect this story in some way to our own lives directly or to the lives of those we know or have known. It’s not as easy to connect this story to our business case, but what if we could? What if our product or service might have changed the ending or allowed us to make sure this story didn’t happen again...or as often? Would you grab your audience emotionally if you lead with this story and shared a personal experience tied to it? Would it enhance their understanding and feelings about our product or service? Would it stand out in the mind more? The Takeaway: Storytelling has the power to make you