Your World and Their World Once upon a time, journalists from all over the world were asked to write a story about the elephant. The Frenchman wrote: L’éléphant et l’amour . The American wrote: Thirty-seven Miracle Diets and the Modern Working Elephant. And the German wrote: The Socio-Dynamic Nature and Fundamental Psychological Constitution of the Elephant: Volume I, The Burmese Ceremonial Elephant, Chapter 1, "From Karl the Great to the Present". The take-away: Every audience sees the world differently. Every audience has their own unique needs, priorities, and problems. Know your audience and what turns them on and how you can help them. Remember, the best presentations bring together what the presenter can offer with what the audience needs.