Your Presentation Best

"At Nike, we don't sell products, we sell stories."   --Anonymous source Why does Nike focus on the story ?   Because it lets them bring their product to life . Connecting street-level drama with their products, whether it's football, basketball, or lifestyle, captures the imagination of Nike's audience.  It also allows them to show the real-world impact their products will have on the user's life (real or imagined). Yes, it's a form of marketing.  But that's exactly what a great presentation   is all about. So ask yourself, what am I marketing to my audience, and what kind of real life impact will it have on them and their key stakeholders?   Use that as the basis for creating a story which illustrates  your main message and the benefits to your audience.

More Time for Beer! or Yourself or Your Core Tasks, etc. It doesn't matter what your presenting. It matter's what benefits you're bringing to your audience . Make sure you know what turns your audience on and how what your presenting can light their fire .

                                                                                                                            WWF Take-away:  Global Warming Is Real and We're In Danger Her'es another quick test:  Can you say the main take-away of your last presentation in one sentence ? If you can, then you have a pretty good idea of the value you're giving your audience. If you can't, you have to wonder if your audience got your message. Remember:  Time is Money.  And most people don't  have enough of either. Make sure you're giving your audience something of value . And make sure you clearly understand what that something is. Got A Presentation Question?  Ask Me:  dan@boswell-training.com A word from Udo Müller, Director Future bei adidas "I know Dan for many years now and his excellent skills as a trainer and coach are outstanding! I know many colleagues here at our company who attended his classes and they all responded extremely positi

Give Them A Reason To Listen Make sure you give your audience a reason to listen. If you don't, they won't. Great presenters know how to turn their audience on. They know it's all about giving their audience  something they need , want, and value. So ask yourself the question:  "Why should my audience listen to me.  And if they do, what will be their reward?" Find out what their top priorities and pain points are. Then, think about which of their priorities and / or pain points your presentation can address. That's what your audience wants to hear about. That's what they care about. That'S how you give them a reason to listen. Be Your Presentation Best. Got a Presentation Question?  Ask Me: dan@boswell-training.com www.boswell-training.com