Your Presentation Best

You are the Message   (NOT PowerPoint) Want to be remembered?  Get in the face of your audience. Make sure they can see you and you can see them. Which is more likely to get and keep your audience's attention for 60 minutes:   a real human being with a powerful message  or a PowerPoint slide deck? Maximise your ability to sell your message by using the 80 / 20 Rule: 80% You  / 20 % PowerPoint Connect with your audience in a human way by owning the spotlight.   Don't let PowerPoint steal your thunder, dominate the sho w,  and put your audience to sleep.

"At Nike, we don't sell products, we sell stories."  --Anonymous source Why does Nike focus on the story?  Because it lets them bring their product to life. Connecting street-level drama with their products, whether it's football, basketball, or lifestyle, captures the imagination of Nike's audience.  It also allows them to show the real-world impact their products will have on the user's life (real or imagined). Yes, it's a form of marketing.  But that's exactly what a great presentation is all about. So ask yourself, what am I marketing to my audience, and what kind of real life impact will it have on them and their key stakeholders?   Use that as the basis for creating a story which illustrates  your main message and the benefits to your audience.