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Showing posts from January, 2012

3 Elephants

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Once upon a time, journalists from all over the world were asked to write a story  about the elephant. The Frenchman wrote:  L’éléphant et l’amour .  The American wrote:  Thirty-seven Miracle Diets and the Modern Working Elephant.   And the German wrote:  The Socio-Dynamic Nature and Fundamental Psychological Constitution of the Elephant: Volume I, The Burmese Ceremonial Elephant,  Chapter 1, "From Karl the Great to the Present". The take-away:  Every audience is different.    Know your audience and what turns them on. Remember, the best presentations bring together what the presenter can offer with what the audience needs.

Gimme a KISSS!

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     KISSS Me, Baby! Just a reminder:  K eep I t S hort, S weet, and S exy. Short: get to the point. Sweet:  use positive language. Sexy:  grab your audiences attention and stand out from the crowd. KISSS your message, your slides, and your take-aways. Each of these should add clear and concrete value to your audience. Their time is very valuable.   The KISSS formula helps them to get the most from the time they spend with you.