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Showing posts from October, 2012

MY Life Just Got Sooooo Much Better!

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MY Life Just Got Sooooo Much Better! This kid is thinking about all the cool stuff he's gonna make with all those chmicals. Remember, whenever you're presenting, your selling something. Don't sell a product, service or idea.   Sell a better life. What exactly are you offering to improve the life of your audience? Take a look at these two examples: "Our company is a premier developer of intelligent semiconductor intellectual property solutions software that dramatically accelerate complex system-on-a-chip designs while minimizing risk.” “Our company creates software that is used to build the chips inside many of the smart phones in your pockets.  As those chips get smaller and cheaper, your phones will get smaller, last longer on a single charge, and play your favorite music and videos, all thanks to our technology working behind the scenes.” They both talk about the same thing: software. The difference?  The first tries to sell a sophisticat

One Sentence Says It All

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"This is how we save the economy!" Her'es another quick test:  Can you say the main take-away of your last presentation in one sentence? If you can, then you have a pretty good idea of the value you're giving your audience. If you can't, you have to wonder if your audience got your message. Remember:  Time is Money.  And most people don't  have enough of either. Make sure you're giving your audience something of value. And make sure you clearly understand what that something is.