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Your World and Their World
Once upon a time, journalists from all over the world were asked to write a story about the elephant.

The Frenchman wrote: L’éléphant et l’amour.

 The American wrote: Thirty-seven Miracle Diets and the Modern Working Elephant.

 And the German wrote: The Socio-Dynamic Nature and Fundamental Psychological Constitution of the Elephant: Volume I, The Burmese Ceremonial Elephant, 
Chapter 1, "From Karl the Great to the Present".

The take-away:  Every audience is different.  
Know your audience and what turns them on.

Remember, the best presentations bring together what the presenter can offer with what the audience needs.



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