"At Nike, we don't sell products, we sell stories." --Anonymous source Why does Nike focus on the story ? Because it lets them bring their product to life . Connecting street-level drama with their products, whether it's football, basketball, or lifestyle, captures the imagination of Nike's audience. It also allows them to show the real-world impact their products will have on the user's life (real or imagined). Yes, it's a form of marketing. But that's exactly what a great presentation is all about. So ask yourself, what am I marketing to my audience, and what kind of real life impact will it have on them and their key stakeholders? Use that as the basis for creating a story which illustrates your main message and the benefits to your audience.
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Showing posts from March, 2015
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WWF Take-away: Global Warming Is Real and We're In Danger Her'es another quick test: Can you say the main take-away of your last presentation in one sentence ? If you can, then you have a pretty good idea of the value you're giving your audience. If you can't, you have to wonder if your audience got your message. Remember: Time is Money. And most people don't have enough of either. Make sure you're giving your audience something of value . And make sure you clearly understand what that something is. Got A Presentation ...
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Give Them A Reason To Listen Make sure you give your audience a reason to listen. If you don't, they won't. Great presenters know how to turn their audience on. They know it's all about giving their audience something they need , want, and value. So ask yourself the question: "Why should my audience listen to me. And if they do, what will be their reward?" Find out what their top priorities and pain points are. Then, think about which of their priorities and / or pain points your presentation can address. That's what your audience wants to hear about. That's what they care about. That'S how you give them a reason to listen. Be Your Presentation Best. Got a Presentation Question? Ask Me: dan@boswell-training.com www.boswell-training.com