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Would You Buy From This Guy?

 "You can be the smartest person in the world, you can have the best ideas, 
 but if you can't sell them, you're not going to succeed."

 ~ Hank Paulson, former CEO, Goldman Sachs, former U.S. Treasury Secretary

 Remember, every time you present, you are selling.  Ideas, concepts, numbers, even "just information" requires that the audience buys into your message.

 The best presenters give their audience a clear reason to buy.  

 If you don't give them a reason, who will?

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