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MY Life Just Got Sooooo Much Better!

 This kid is thinking about all the cool stuff he's gonna make with all those chmicals.
He's thinking about how this product just changed his Life...for the better.

Remember, whenever you're presenting, your selling something.
Don't sell a product, service or idea.  
Sell a better life.

 What exactly are you offering to improve the life of your audience?

 Take a look at these two examples:
"Our company is a premier developer of intelligent semiconductor intellectual property solutions software that dramatically accelerate complex system-on-a-chip designs while minimizing risk.”


“Our company creates software that is used to build the chips inside many of the smart phones in your pockets.  As those chips get smaller and cheaper, your phones will get smaller, last longer on a single charge, and play your favorite music and videos, all thanks to our technology working behind the scenes.”

They both talk about the same thing: software.
The difference?  The first tries to sell a sophisticated product.
The second sells the benefits to your life.

The take-away?  Selling Life wins every time.

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