Tell the Story, Sell the Message

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"At Nike, we don't sell products, we sell stories."  --Anonymous source


Why does Nike focus on the story?  Because it lets them bring their product to life.
Connecting street-level drama with their products, whether it's football, basketball, or lifestyle, captures the imagination of Nike's audience.  It also allows them to show the real-world impact their products will have on the user's life (real or imagined).


Yes, it's a form of marketing.  But that's exactly what a great presentation is all about.
So ask yourself, what am I marketing to my audience, and what kind of real life impact will it have on them and their key stakeholders?  Use that as the basis for creating a story which illustrates your main message.

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