Frame It, Baby!

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What's Your Frame?

 How you frame something in your presentation can make all the difference in the world.
Frame it in a powerful WIIFY way and you will connect with your audience.
Frame it in the normal, boring way and you will lose your audience quickly.
(And once you've lost them, they are difficult to get back)


Take an example from American politics: 
How do you successfully frame a higher gasoline tax?
Normally, it's political suicide in the U.S. to propose this, as version one illustrates.  
But if you frame it in a patriotic WIIFY way:


Version One:
Q:  Do you favor a gasoline tax?
A:  85% No  /   12% Yes

Version Two:
Q: Do you favor a gasoline tax if it reduced dependence on foreign oil?
A:  55% Yes  /  37% No

What a difference!  
So find the right WIFFY frame and it becomes much easier to sell even difficult issues.

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