3 Elephants
Once upon a time, journalists from all over the world were asked to write a story about the elephant. The Frenchman wrote: L’éléphant et l’amour . The American wrote: Thirty-seven Miracle Diets and the Modern Working Elephant. And the German wrote: The Socio-Dynamic Nature and Fundamental Psychological Constitution of the Elephant: Volume I, The Burmese Ceremonial Elephant, Chapter 1, "From Karl the Great to the Present". The take-away: Every audience is different. Know your audience and what turns them on. Remember, the best presentations bring together what the presenter can offer with what the audience needs.