How to Get Someone's Attention: Think Like Don Draper Have you ever seen a presentation that really caught your attention and kept it? Can you still remember the presenter and the message? If your like most people, this doesn't happen often enough. Think about all the presentations you've seen in the last year. How many were great and how many sucked? How many were a waste of your time? What's the single most important element in any great presentation? It gives your audience something of value. They leave your presentation knowing it was good for them. That's the secret of Mad Men's Don Draper. He makes sure that the only ads which his agency puts out scream "value for me!" , the viewer, the audience. Whether he's selling candy, cars or shaving cream, the viewer feels that the product is good for them. That's the best way to get your audience to remember your message . The take-away: Do what Don does . Make it abou
